Events
UPCOMING EVENTS & SHOWS
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The First-love 'YES' Bonus
Say yes to your dream dress and enjoy a little extra something special! Brides who find their gown and say “yes” on the same day as their first appointment will receive 10% off their ordered dress. This exclusive offer is valid for same-day purchases only and can be combined with our 5% Military Discount with valid proof of eligibility.
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09/01 - 10/18
Designer Spotlight: Pink-Ribboned Styles
Tuesday - Sunday
Celebrate meaningful moments with our Designer Spotlight: Pink-Ribboned Styles event. Select gowns marked with a pink ribbon will receive 15% off when ordered, giving you an extra reason to fall in love with one of these special styles. This offer begins in September and runs through Sunday, October 18th. Offer cannot be combined with any other discounts.
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10/19 - 11/27
The Bridal Edit: The Final Few
Monday - Friday
It’s time to make room for what’s next! During The Bridal Edit: The Final Few, select designer gowns will be available at exclusive off-the-rack pricing for a limited time. These gowns are ready to take home, so if you love it, you can take it with you! Once these final styles are gone, they’re gone. Special off-the-rack pricing applies to in-stock gowns only and is not available on new orders. Join us from October 19th through Black Friday, November 27th to discover your perfect final find.
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11/27 - 11/29
Black Friday Sample Sale
Friday - Sunday
This Black Friday, shop an extensive selection of sample wedding dresses with savings of up to 80% off and styles priced as low as $199. With a wide variety of gowns available off the rack and exceptional savings throughout the Black Friday weekend, this is the perfect time to find your dream dress at an incredible price. Once a gown is gone, it’s gone, so don’t miss your chance to say yes to your perfect dress!
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12/01 - 12/31
Your Dress, Our Gift
Tuesday - Thursday
Make December extra special with Your Dress, Our Gift! Find your dream gown and choose a complimentary in-store accessory item with your purchase, or enjoy an exclusive $150 Couture Credit toward eligible store service packages and accessories. This special offer is available throughout December and applies to ordered gowns only. Exclusions apply.